Logo Usage Guidelines

NOTE: The business card template can be found here. Please do NOT create your own versions of these items.

All marketing materials are a representation of the University and its brand. Your assistance in maintaining this brand identity is crucial, and we rely on you to successfully introduce our brand to the public. The Office of Communications MUST APPROVE ALL marketing materials to ensure the most current branding and logo usage guidelines are followed. For approvals or if you have an immediate need that these guidelines do not address, please contact Jenny Cohan at jennifer.cohan@udc.edu.

The Official UDC Logo

UDC’s official logos can be downloaded here: Click on the logo image below. A .zip file containing all versions of that orientation (print EPSs, Web, JPGs, PDFs) will be downloaded. After downloading, double click on the .zip file to decompress and access the folder containing all the logo files for the orientation you selected.

UDC Wing Logo - Horizontal Version

For general University purposes, these logo options replace the previously used University logo of a similar font accompanied by tilted wings (the flame). (Do NOT use any of the previous versions of the logo; they are now outdated.)

College/School Logos

UDC now has official college logos that can be downloaded below: Click on the college or school name of the logo you would like to download. A .zip file containing all versions of that logo (print EPSs, Web, JPGs, PDFs) will be downloaded, you may need to specify where you would like to save the files. After downloading, double-click on the .zip file to decompress and access the folder containing all the logo files for the college or school you selected.

College of Agriculture, Urban Sustainability & Environmental Sciences
College of Arts & Sciences
School of Business & Public Administration
School of Engineering & Applied Sciences
Community College
David A. Clarke School of Law – Horizontal

The Presidential Seal is reserved for the Office of the President only and should not be used on general marketing materials.

The Firebird/Mascot logo

UDC Firebird Logo w/Words

The Firebird logo for UDC Athletics is unchanged and will remain in use for Athletics materials. The Firebird logo can also be used as a secondary graphic element on marketing materials. In those cases, it should be used in addition to the UDC logo and always at a secondary size and position. (See below, “Size and Scaling Requirements.”)

Size and Scaling Requirements

ALL logos (UDC and Firebird) must ALWAYS be placed with a fixed proportion of height to width. Do NOT stretch them wider/horizontally or taller/vertically. Scale each logo proportionally ONLY, i.e., with height and width percentages of the original logo size being equal (e.g., 90% width and 90% height).

Minimum requirement for open space around the official UDC logo: Depth of open space around the logo should be equal to or greater than the X-height, which is the height of the capitol D in District. A diagram will be provided soon showing the amount of white space around the logo.

Minimum size of the official UDC logo: Ideally, 2.5˝ wide, but it depends on the situation/layout. 1˝ wide for promotional premiums (e.g., pens, sticky notes, small items). The logo should not span the whole width of the page, but it should stand out predominately over the other elements. Most importantly, ALWAYS ensure that all text in the logo is legible at actual size.

Official Logo Colors

The following are the official color breakouts for printing on coated paper and for Web applications. Layouts should be predominantly based on these colors or white.

PMS 7620
R-183 G-49 B-44
Web/Hex#: b7312c
Primary color
PMS 142C
R-239 G-189 B-71
Web/Hex#: EFBD47
Secondary color
PMS 422C
R-162, G-164, B-163
Web/Hex#: A2A4A3
Secondary color

Brand Fonts

Printed marketing materials: Helvetica Neue or Sabon (in all of their variations—Roman, bold, italic, etc.). Trajan Pro is the new display font for headlines or decorative elements like quotes; it will replace the previous fonts: AUBauer and Schniedler Initials. It is used for The Flame products in the masthead and headlines.

Web pages and on-screen presentations: Arial or Times Roman (in all their variations—Roman, bold, italic—EXCEPT condensed). These fonts may also be used for the body of letters and for internal communications.

NOTE: Most marketing materials will be created and produced by external vendors, and it is their individual responsibility, by copyright law, to purchase these fonts.

The University name should NOT be written/spelled out additionally next to the logo (unless completely unavoidable and with approval of the UDC Communications department).

Graphics and Photography Usage

Do not put the logo in a box. The old “boxy” style of the logo is no longer acceptable. Also, the bars and stars are no longer part of the UDC brand identity and should not be used as graphic elements. The star may be used as a small bullet only (font: Zapf Dingbats, key H).

Do not place the logo over a busy illustration or photo. All parts of the logo must be clear and legible.


Office of Marketing and Communications