Strategic Planning Process – 2022-2023

Dear Firebirds:

Over the past year, we have been hard at work engaging our internal and external stakeholders in our strategic planning process to build on the momentum of The Equity Imperative. This broad outreach and engagement traversed the UDC community through various modalities, including surveys, office hours, town hall meetings, interviews, and focus groups. This has led to the creation of three strategic goals that provide the framework for the next iteration of the strategic plan: Identity, Partnerships and the UDC Experience. You can read about this process and all we learned from our stakeholders in the UDC Strategic Planning Report.

We will continue these efforts, finalizing the work plan and moving toward plan implementation. We closed out the year with a final town hall with an overview of the work to date and next steps. We anticipate that a final work plan will be presented to the Board of Trustees for their approval at their September meeting and will coordinate another town hall in the fall to share the new plan with the Firebird community. We still welcome your feedback – if you would like to contribute additional thoughts to this process, please contact LINK Strategic Partners at

Thank you for your time and attention to this important process. We look forward to working with you in the next stages of this journey.

Click image below to view the report.

The equity imperative final report 2023

The Equity Imperative – Strategic Plan 2019-2022

E-Tool Kit 2019-2022

Please find below printable versions of the Equity Imperative.

Full Document
Singles | Spreads | Spreads (w/Bleeds)

One Pager
Singles | Singles (w/Bleeds)

Executive Summary
| Spreads |  Spreads (w/Bleeds)

Strategic Planning Contacts

Dr. Kelly McMurray, Chief of Staff/Sr. Vice President,

Maurice D. Edington, Ph.D., President

Engagement Touchpoints

Please click here for a summary of engagement touchpoints that took place during the strategic planning process.

Communication Archive

5/5/23 – Strategic Planning: Townhall Update

7/10/22 – Strategic Planning Launch – Letter from President Mason

5/9/22 – Your Feedback is Needed: Strategic Planning Partners

5/5/22 – Strategic Planning: LINK Potential Vendor Townhall

Supporting Documentation

UDC Advisory Committee and Strategic Plan Working Group Membership

7/13/22 – UDC Strategic Planning Working Group Notes

6/24/22 – Brain Trust Report 

UDC Advisory Committee and Strategic Plan Working Group

Click here to donate to UDC Foundation