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Marketing: The UDC Edge

In crafting the curriculum for the bachelor’s degree marketing program at UDC, we worked with members of the Washington, D.C., business community to align the program with the skills desired in the local job market. With courses in emerging fields such as social media and mobile marketing, you are poised at the leading edge of the field with an understanding of the technologies driving modern marketing.

Located in the heart of the nation’s capitol, the University of the District of Columbia is an affordable and high quality educational option, attentive to your needs and committed to your success. As a land-grant institution, UDC’s mission of service to the District of Columbia community infuses all aspects of campus life, which makes for a rich and fulfilling academic experience.

Bachelor’s Degree (BBA) in Marketing

Marketing is an essential function in the business world. It is how an organization communicates and connects with an audience, whether the goal is to drive sales, donations or simply awareness. But in the digital age, marketing is changing rapidly. There are new media and new tactics to consider.

The bachelor’s degree program in marketing at the University of the District of Columbia prepares you to succeed in this fast-changing climate. Our students are enthusiastic, personable, strong communicators, which provides a great foundation for learning the ins and outs of marketing theory and practice. We offer an emphasis on technology and an international perspective, as well as attentive faculty and flexible day/evening class options.

In UDC’s marketing program, you’ll have the chance to learn about:

  • Social media marketing
  • Advertising
  • Integrated marketing communications
  • Marketing research
  • Strategic planning
  • Promotion management
  • Advocacy and cause marketing
  • Mobile application marketing
  • Direct response and digital marketing

The bachelor’s degree program in marketing is accredited by the Association of Collegiate Business Schools and Programs (ACBSP).


Curriculum and Requirements in the UDC Marketing Program

You must complete 127 credit hours (47 in general education, 80 hours in the School of Business and Public Administration) to earn the bachelor’s degree in marketing.

Courses in the marketing program cover topics such as:

  • Advertising management
  • Consumer behavior
  • International marketing
  • Market research
  • Marketing strategy
  • Promotion management
  • Social media marketing

H2: Student Organizations and Activities in the UDC Marketing Program

The UDC Marketing Club often teams up with local businesses in the D.C. area to create pro bono marketing plans, with the company delivering feedback to the students on the results of their efforts The club also sponsors networking opportunities and other activities.

The School of Business and Public Administration hosts chapters of Delta Mu Delta, the international college honor society in business, and Students in Free Enterprise.

You have several mentorship opportunities at UDC. The internship/practicum course enables you to gain work experience in the field. Our unique Mentor for a Day program, conducted by the Direct Marketing Association of Washington’s Educational Foundation, allows you to shadow executives on the job.

Faculty Spotlight: UDC Marketing Program

Dr. Leslie Vermillion, associate professor in the marketing program, serves on the Board of Directors of the Direct Marketing Association of Washington’s Educational Foundation. He has also been a member of Sales Marketing Executives International, the National Association of Purchasing Management, the Academy of Marketing Science, the Allied Academies Marketing Academy and the American Marketing Association.

Dr. Nikolai (Nick) Ostapenko, associate professor in the marketing program, has held teaching and research positions at universities in England, Russia, Sweden and elsewhere in the U.S. An expert in transnational management and international development, Dr. Ostapenko has published more than 142 academic books, articles and research papers worldwide. In 2011, the Social Science Research Network acknowledged one of his articles among the top ten downloads from the online Review of Marketing Science. Ostapenko is associate editor of the Journal of Asia Entrepreneurship and Sustainability, a member of the Global Board of Governors/International Quality Education Foundation and a member of the American Society for Competitiveness. He is also advisor to the UDC Marketing Club.

Career Pathways and Prospects

Our marketing curriculum has been developed in collaboration with the local business community to groom students for the Washington, D.C. job market.

You can pursue jobs in the following areas:

  • Marketing management
  • Sales
  • Advertising
  • Retail/wholesale
  • Marketing research
  • Public relations
  • International marketing
  • Emerging professions such as social marketing, cause marketing and mobile marketing

Recent UDC graduate Courtney Powell’s 10-week summer internship with the Federal Deposit Insurance Corporation (FDIC) directly led to a full-time job as a financial institution specialist with the organization.

In addition to the private sector, there are also opportunities in the nonprofit and public sectors.

Contact info:

Dr. Hany Makhlouf, Department Chair

E: | T: 202.274.7040 | F: 202.274.7105