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Anshu Arora

Associate Professor

Department of Business Management

Email: anshu.arora@udc.edu

Tel: 202.274.7039

Anshu Saxena Arora, Ph.D., PMP is the Tenured Associate Professor of Marketing at the School of Business and Public Administration, University of the District of Columbia (UDC), Washington, DC. She is the Founding Director of the National Science Foundation Funded Logistics & International Trade (LIT) Analytics Center of Excellence at the University of the District of Columbia. Dr. Arora works on many active research grants, especially from the National Science Foundation (NSF), of which the most noteworthy is her individual Faculty Research Initiation Award (RIA) by NSF titled Social Motivation Approach for Rehabilitation Through Educational Robotics (SMARTER) research targeted at students diagnosed with Autism Spectrum Disorder (ASD) and other cognitive / learning disabilities at high schools and universities in Washington, DC (https://www.nsf.gov/awardsearch/showAward?AWD_ID=2100934&HistoricalAwards=false).

The overarching goal of the SMARTER research is to obtain new scientific knowledge on social, cognitive and behavioral relationships in educational robotics using social motivation approach for managing learning/cognitive disabilities, social interaction difficulties, and developmental disorders (e.g., Autism Spectrum Disorder or ASD) in the high District of Columbia Public Schools (DCPS), and the University of the District of Columbia (UDC) in Washington, DC. Dr. Arora is the Senior Editor for Marketing Area for the International Journal of Emerging Markets (IJoEM) published by Emerald Publications, United Kingdom (http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ijoem).

She is the Series Editor for International Marketing and Management Research published by Palgrave Macmillan Publications, UK, and she has published nine volumes with her recent book titled Managing Social Robotics and Socio-Cultural Business Norms: Parallel Worlds of Emerging AI and Human Virtues (https://www.palgrave.com/in/series/14845). She has published more than 50 research papers in national and international journals of repute and has presented more than 65 papers in esteemed national and international conferences.

Awards & Funded Grants

  • National Science Foundation (NSF) Principal Investigator (2019 – 2023)  – #1912070 – STEM-Business Focused Logistics and International Trade (LIT) Analytics ($399,967.00) https://www.nsf.gov/awardsearch/showAward?AWD_ID=1912070&HistoricalAwards=false 

  • US Department of Defense (DoD) Applied Research Lab for Intelligence and Security (ARLIS) (2021 – 2022) – Collaborator ($99,866.00) – Developing and Deploying Chatbots on Social Media: Assessing Sentiment Analysis and Cybersecurity Threats 

  • VentureWell Grant (2019- 2021) for $10,000 (Co-Principal Investigator), Course and Program Planning grant – Developing Global Supply Chain Innovation Concentration with a Focus on Sustainability and Entrepreneurship at the University of the District of Columbia  

     

  • 2016 – 2022 Best X-Culture Instructor Awards – Sponsored by the University of North Carolina at Greensboro, Selected as the Top 30 professors of X-Culture project out of a group of 170+ instructors and co-instructors teaching at 130+ universities in 60+ countries across 6 continents whose students took part in the X-Culture competition – https://x-culture.org

    About X-Culture: Sponsored by University of North Carolina Greensboro, every semester, thousands of students and professionals from over 100+ countries take part in X-Culture competition. For several months, they work together on real-life business projects presented by the corporate partners. They compete, collaborate through online and social media platforms, learn the best practices of international business consulting, and overcome challenges related to language, cultural differences, and online learning to be successful in X-Culture (www.x-culture.org). 

Education

Ph.D., Marketing and Technology (Consumer Behavior in Hypermedia Computer Mediated Environments (CMEs)), Indian Institute of Technology, India, 2004 

Certificate in Programming Foundations with JavaScript, HTML and CSS, Duke University, USA, 2017 

Certificate in ‘Sustainability and Green Business,’ University of Queensland, Brisbane, Australia, 2014 

Foundation Certificate in IT Service Management, Information Systems Examinations Board (ISEB), United Kingdom, 2006 

Project Management Professional (PMP) Certification, Project Management Institute (PMI), USA, 2005 

 M.B.A., Marketing, FORE School of Management, Delhi, India, 1998                                

 B.S., Electronics and Telecommunications Engineering, Jamia Millia Islamia Central Government University, India, 1996 

Expertise & Research Interests

  • Social Robotics and Artificial Intelligence (AI)

  • Human-Robot Interaction (HRI)

  • Consumer Behavior, User Experience (UX), and Social / Consumer Responses to Technology

  • Social-educational-ethical Robotics

  • Social Media Marketing

  • Social Media Strategy and Measurement

  • Innovative Experiential Learning Pedagogies

  • Relational Supply Chain Management Strategy Relationships

  • Project Management

Selected Publications

  • Arora, A. S. Editor (2022), International Marketing and Management Research Journal Series, Managing Social Robotics and Socio-Cultural Business Norms – Parallel Worlds of Emerging AI and Human Virtues, Guest Editors: Sabine Bacuoel-Jentjens, ISC Paris, France, Amit Arora and Dean Mohamad Sepehri, School of Business and Public Administration, University of the District of Columbia, USA, and John McIntyre, Georgia Institute of Technology, Atlanta, GA, USA, Palgrave Macmillan – Springer Nature, United Kingdom.

  • Arora, Anshu S., Parnell, C., and Arora, Amit (2022). Applying Service-Dominant Logic and Conversation Management Principles to Social Robotics for Autism Spectrum Disorder. International Journal of Intelligent Information Technologies, 18(1), pp. 1-19.

  • Arora, Anshu S., Sivakumar, K., & Pavlou, P. A. (2021). Social capacitance: Leveraging absorptive capacity in the age of social media. Journal of Business Research, 124, 342-356, https://doi.org/10.1016/j.jbusres.2020.11.035, (ABDC List Ranking: ‘A+’)[1].

  • Arora, A. S., Fleming, M., Arora, A., Taras, V., & Xu, J. (2021). Finding “H” in HRI: Examining Human Personality Traits, Robotic Anthropomorphism, and Robot Likeability in Human-Robot Interaction. International Journal of Intelligent Information Technologies, 17(1), 19-38 (ABDC List Ranking: ‘B’).

  • Brown-Gaston, R. & Arora, A. S. (2021). War and Peace: Ethical Challenges and Risks in Military Robotics. International Journal of Intelligent Information Technologies, 17(3), pp. 1-12, (ABDC List Ranking: ‘B’).

Service (Editorial Responsibilities)

  • Editor – INTERNATIONAL MARKETING AND MANAGEMENT RESEARCH (IMMR) Series (10 BOOK VOLUMES published so far) with Palgrave Macmillan currently headquartered in Basingstoke, Hampshire, England, United Kingdom and has offices in New York, Melbourne, Sydney, Hong Kong, Delhi, and Johannesburg (https://www.palgrave.com/gp/series/14845). International Marketing and Management Research Series present innovative ideas and new research on understanding the challenges confronting global business. Covering the breadth of international business, articles discuss human management, marketing, leadership, creativity, entrepreneurship. The economic, political, legal, sociocultural, and technological issues related to international business are also discussed. The series provides a forum for academics and professionals to share the latest developments and advances in knowledge and practice of international business. It aims to foster the exchange of ideas on a range of important international subjects and to provide stimulus for research and the further development of international perspectives. The international perspective is further enhanced by the geographical spread of the contributors. The series is intended to invite papers from Faculty and Student joint research, self-sustained faculty research, and strategic viewpoints from industry practitioners

     

  • Arora, Anshu S. Editor (2022), International Marketing and Management Research Journal Series, Managing Social Robotics and Socio-Cultural Business Norms – Parallel Worlds of Emerging AI and Human Virtues, https://link.springer.com/book/10.1007/978-3-031-04867-8, Guest Editors: Sabine Bacuoel-Jentjens, ISC Paris, France, Amit Arora and Dean Mohamad Sepehri, School of Business and Public Administration, University of the District of Columbia, USA, and John McIntyre, Georgia Institute of Technology, Atlanta, GA, USA, Palgrave Macmillan – Springer Nature, United Kingdom. 

  • SENIOR EDITOR – Marketing, Emerald’s International Journal of Emerging Markets (IJoEM), http://www.emeraldgrouppublishing.com/products/journals/editorial_team.htm?id=ijoem 

  • Working as the Senior Editor – Marketing Area since 2015 until present.