Digital Media: Web and Promotional – Bachelor of Arts (BA)

The Digital Media Program offers vibrant curricula to prepare students for the dynamic fields of web and print journalism, broadcasting and digital video and film production.  Our graduates go on to careers in traditional and web journalism, writing and broadcasting, and television and film production and editing.  Electives in film studies, iPhone video production and media ethics are popular with students across the campus, and the Program’s Digital Media Lab serves as the campus hub for students to experiment with emerging media and technology.  Students from the Program have secured internships and jobs with organizations such Discovery Channel; NBC, CBS, and Fox; as well as Al Jazeera.  The Digital Media Program gives students hands-on, project-based experience that prepares them for immediate employment within the field, as the strong track-record of our graduates affirms.

Student Learning Outcomes

Upon completion of the program students will be able to:

  1. Write correctly and clearly in appropriate formats and styles.
  2. Present information in various media utilizing appropriate techniques and technologies.
  3. Apply content and technology skills by creating media material including journalistic writing, short-form documentary videos, audiovisual presentations, and live on-camera performances.
  4. Research efficiently and effectively from primary and secondary sources, correctly credit or cite sources, create bibliographies, and understand and respect copyright.
  5. Demonstrate working knowledge of editorial fact-checking and other evaluation methods.
  6. Demonstrate competent management skills for the control of time, human resources, and technical resources.
  7. Demonstrate knowledge of specific intercultural tools and demonstrate abilities in cultural norms and global media literacy.
  8. Demonstrate working knowledge of contemporary means of persuasion as well as classical rhetoric and strategic communications.

Curriculum and Requirements in Digital Media

The Digital Media Program offers courses in media literacy, broadcast journalism, multimedia journalism, script writing, film history, documentary film production, and video- and web production.  Advanced seminars and production courses help students synthesize the diverse skills of their training in the program.

Each student will complete the core requirements and two concentrations.

The Digital Media concentrations are:

Program of Study – Broadcast Journalism
Program of Study – Multimedia Journalism
Program of Study – Documentary and Film Production
Program of Study – Digital Video Production

A master list of Digital Media core requirements and concentration options can be found here:  Core and Concentrations

Curriculum and Requirements in Digital Media

In addition, the following certificates are available for working professions interested in expanding their skills and credentials:

Multimedia Journalism Certificate: (15 credit hours)
Video and Film Production Certificate: (15 credit hours)

Enrolling in the Digital Media Program


Student Organizations and Activities in Digital Media

The UDC Journalism Club and the UDC Film Club provide opportunities for idea exchange, project collaboration, and networking with peers and industry professionals.  Click Here for more information.

An online publication of the
News Laboratory class.

Faculty Spotlight News: Digital Media

Professor Olive Vassell has been selected as a Fulbright Specialist and invited to the Namibia University of Science and Technology (NUST) in Windhoek to teach faculty about emerging technology in journalism and best practices for online media courses. She will also spearhead the establishment of a student-run wire service.

In addition, she is currently editing and writing a chapter for a book titled Mapping Black Europe: Monuments, Memories, Markers which records and discusses sites of public memory, markers, and monuments to Black Europeans. The pioneering work will feature Black European scholars from eight cities. Professor Vassell’s contribution will focus on her London birthplace. The book will be published by the leading German Academic publishing house Transcript Verlag and distributed by Columbia University Press in the US and Pluto in the UK. https://www.transcript-publishing.com/978-3-8376-5413-4/mapping-black-europe/


DAAH Bookshelf

Stay current with the professional activities of Digital Media Program faculty and their colleagues within the Division of Arts and Humanities.  Click here


Program Faculty

Faculty bios and areas of expertise.  Click here


Contact info:

College of Arts & Sciences
Phone:  202.274.5194

Olive Vassell, Digital Media Program Coordinator
Email: ovassell@udc.edu  Phone:202.274.7371

Alexander Howe, Division of Arts and Humanities, Chair
Email: ahowe@udc.edu  Phone: 202.274.5658