Digital Media: The UDC Edge

The Bachelor of Arts in Digital Media provides an evolving, state-of-the-art education in new media, communication, and digital production. The educational experience is enhanced by the program’s location in the heart of Washington, D.C., which is home to the federal government, local government, policymakers, and media professionals from around the world.

Digital Media: Web and Promotional – Bachelor of Arts (BA)

The program provides students with high-quality education in the techniques and disciplines of digital media, public relations, and professional communication. The faculty is comprised of working media professionals, who focus on delivering a combination of practical hands-on training and rigorous classroom scholarship, and project-based learning. These elements are applied across multiple synchronized courses in the curriculum to yield well rounded graduates who are prepared to excel in every aspect of media. The program is designed to expose, explore, and solve the urban problems of the city via digital media, newsgathering, reporting and editing, and video and film production. The Digital Media program features a service-learning component through the Center for Urban Media, which offers civic engagement and practice-based learning opportunities for students.


Related Links:

Curriculum and Requirements in Digital Media

Core and Concentration (pdf)

Each student will complete the core requirements and two concentrations.

The concentrations are:

Broadcast Journalism
Multimedia Journalism
Graphic Journalism (to come)
Documentary and Film Production
Digital Video Production

Curriculum and Requirements in Digital Media

In addition, the following certificates are available:

Multimedia Journalism Certificate: (15 credit hours)
Video and Film Production Certificate: (15 credit hours)
Public Relations Certificate: (15 credit hours) – (to come)
Students may also pursue a minor in Public Relations (18 credits) – (to come)

Student Learning Outcomes

Upon completion of the program students should be able to:

  1. Write correctly and clearly in appropriate formats and styles.
  2. Present information in various media utilizing appropriate techniques and technologies.
  3. Apply content and technology skills by creating media material including journalistic writing, short-form documentary videos, audiovisual presentations, and live on-camera performances.
  4. Research efficiently and effectively from primary and secondary sources, correctly credit or cite sources, create bibliographies, and understand and respect copyright.
  5. Demonstrate working knowledge of editorial fact-checking and other evaluation methods.
  6. Demonstrate competent management skills for the control of time, human resources, and technical resources.
  7. Demonstrate knowledge of specific intercultural tools and demonstrate abilities in cultural norms and global media literacy.
  8. Demonstrate working knowledge of contemporary means of persuasion as well as classical rhetoric and strategic communications.

Student Organizations and Activities in the Digital Media Program

The UDC Journalism Club and the UDC Film Club provide opportunities for idea exchange, project collaboration, and networking with peers and industry professionals.

Faculty Spotlight: Digital Media

William A. Hanff, Assistant Professor, directs and edits public affairs media. His has created video productions on the electric cooperative movement, green affordable housing in DC, and Islamic banking and investing.

Whitney Harris, Assistant Professor, is an award-winning media professional with expertise shooting, writing, editing, reporting, and producing broadcast news stories and recording professional voiceovers. She has experience as an anchor, reporter, and multimedia journalist for several local news affiliates including ABC, NBC, and CBS.

Raki Jones, Associate Professor, is an independent filmmaker, and the winner of numerous awards for his documentary work. He is currently a producer at Spark Media.

Olive Vassell, Associate Professor, is an experienced multimedia journalist and editor. She is the founder and managing editor of Euromight, the pioneering news site focusing on Black Europe.

Career Pathways and Prospects

The Digital Media BA program’s unique blend of internships, theory and hands-on classes prepare graduates for further studies, freelance careers and entry-level media positions. Potential media careers include working as a journalist, editor, (both print and electronic), writer, audio designer, radio tech/D.J., digital media designer, audio-video technician, digital editor for film, video, and online, videographer and documentary film director and more.

Our graduates often find work in the government (D.C, and Federal). In addition, there are opportunities at one of the area’s many national and international news companies including the following:

Cable Channels: Headquartered in DC — Discovery Communications, Travel Channel, The American Film Institute (AFI), C-SPAN, Voice of America (VoA)

Cable Channels — National Geographic, BET, China Central TV (CCTV), Sirus XM Radio, National Public Radio (NPR), Public Broadcasting Service (PBS)

Television stations — News Channel 8, WJLA ABC7, WUSA Channel 9, WRC Channel 4 and WTTG Channel 5

Newspapers & Blogs — Washington Post, Washington Informer, City Paper, Washington Afro, Politico, The Hill

Government and Nonprofit — video/film production facilities (Atlantic Video, Interface Media Group)

New Media Companies — Buzzfeed, Yahoo News, Google, LivingSocial, Blackboard

Contact info:

Olive Vassell, Digital Media Program Coordinator

E: | T: 202.274.7371

An online publication of the
News Laboratory class.

Sample Student Projects 

Kenia Mazariegos, class of 2020
Broadcast Journalism project (aired on Black News Network)

A behind the scenes look at students and alumni working on CaribNation.