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3rd annual UDC Business Plan Competition
April 11, 2015
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Contact: Dr. Sylvia Benatti

 

BBA Marketing

The Bachelor of Business Administration (B.B.A.) in Marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). The program prepares students for careers in marketing management, sales, advertising, marketing research, retailing, distribution and international marketing. This program requires the successful completion of 123 credit hours: 24 credit hours in the major requirements, 56 credit hours in the ancillary courses including the Business Core, 34 credit hours in General Education courses, and 9 electives including business.


Freshman Year

Fall Semester (16 credits)
Course NumberCourse TitleCredit
IGED 110Foundations of Writing I
3
IGED 130Foundations of Oral Communication
3
MATH 105Intermediate Algebra
3
OADM 104Introduction to Business
3
MGIS 120Computer Applications in Business3
ORIN 101Freshman Orientation1
 
Spring Semester (15 credits)
Course NumberCourse TitleCredit
IGED 111Foundations of Writing II
3
IGED 140Foundation of Ethics
3
OADM 208Business Communications
3
MATH 116Finite Math3
ECON 201Principles of Macroeconomics
3


Sophomore Year

Fall Semester (15 credits)
Course NumberCourse TitleCredit
IGED 210Discovery Writing
3
ECON 202Principles of Microeconomics
3
BLAW 214Legal Environment of Business
3
MATH 215*Calculus for Business, Social and Life Sciences
3
ACCT 201Principles of Accounting I3
* Calculus will be renamed to 3 credits thus reducing the program to 122 credits
 
Spring Semester (16 credits)
Course NumberCourse TitleCredit
IGED 260Discovery Science and Environmental Consciousness + Lab4
IGED 270Discovery Local/Global/Cultural Diversity3
IGED 280Discovery Civics/Service/Teamwork
3
BSEF 220Business Statistics
3
ACCT 202Principles of Accounting II3


Junior Year

Fall Semester (15 credits)
Course NumberCourse TitleCredit
BSEF 314Business Finance
3
MKTG 304Introduction to Marketing Management
3
BGMT 304Introduction to Management
3
BLAW 318Commercial Law
3
BSEF 223Quantitative Business Techniques3
 
Spring Semester (15 credits)
Course NumberCourse TitleCredit
 Marketing Elective
3
BGMT 305Consumer Behavior
3
 Business Elective
3
 International Marketing3
MKTG 306Promotion Management
3


Senior Year

Fall Semester (15 credits)
Course NumberCourse TitleCredit
MGIS 402Management Information Systems
3
BGMT 414Productioin and Operations Management
3
MKTG 404Marketing Research
3
BGMT 409Organizational Theory & Behavior
3
 Business Marketing Elective3
 
Spring Semester (15 credits)
Course NumberCourse TitleCredit
IGED 392Frontier Exploration Inquiry Capstone
3
MKTG 405Marketing Strategy
3
 Elective
3
 Marketing Elective3
BGMT 419Business Policy & Strategy (Last semester only)
3