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BBA Marketing

Coming soon, a revised curriculum!
The curriculum below applies to students who
entered prior to Fall 2010.

The Bachelor of Business Administration in Marketing prepares students for careers in marketing management, sales, advertising, marketing research, retailing, and international marketing. This program requires the successful completion of 127 credit hours: 52 credit hours in general education (which includes university-wide requirements), and 75 credit hours in business.

General Requirements
ORTA	101	Freshman Orientation	1
ENGL	111,112	English Composition I and II	6
MATH	116	Finite Mathematics	3
PHIL	105	Introduction to Logic	3
SPCH	115	Public Speaking	3
MATH	215	Calculus for Business, Social and Life Sciences	4
		Natural Science with Lab	8
		Fine Arts Electives	3
ENGL	211, 212	Literature and Advanced Writing I and II	6
ECON	201	Principles of Macro Economics	3
ECON	202	Principles of Micro Economics	3
PSYC	201	Foreign Language	6

Core and Major Requirements
BSOA	104	Introduction to Business	3
LPPC	214	Legal Environment of Business	3
CISS	120	Computer Applications in Business	3
BSOA	208	Business Communications	3
MBAA	201	Principles of Accounting I	3
FINA	220	Business Statistics	3
MKTG	304	Introduction to Marketing Management	3
BMGT	304	Introduction to Management	3
FINA	306	Price Theory	3
MBAA	202	Principles of Accounting II	3
FINA	223	Quantitative Business Techniques	3
FINA	314	Business Finance	3
BMGT	409	Organizational Theory and Behavior	3
BMGT	414	Production and Operations Management	3
LPPC	417	Law of Marketing (or 2211-418 Commercial Law)	3
CISS	402	Management Information Systems	3
MKTG	305	Consumer Behavior	3
MKTG	306	Promotion Management	3
MKTG	308	International Marketing	3
MKTG	403	Marketing Logistics / Supply Chain Management	3
MKTG	404	Marketing Research	3
MKTG	405	Marketing Strategy	3
MKTG		Marketing Elective	3
		Business Elective	3
BMGT	419	Business Policy and Strategy	3

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