UDC News


March 31 , 2008


Contact: Juanita Britton






Washington, D.C.  — The 14th Turnoff Week national kickoff will take place on the campus of the District of Columbia on April 15, 2008, starting at 8:00AM.  Event attendees will gather at the University’s Child Development Center (Building 39).  The unique event will focus the public’s attention on the power of the “screens” in our lives and the importance in taking control of the electronic media, its priority in daily activities and not allowing it to take control.

Turnoff Week 2008 is a celebration of family, good living and an exploration of all that is going on around us.  It provides a great opportunity to venture out and discover the Nation’s Capitol and all that it offers for families and individuals regardless of age.  With the Smithsonian, the National Arboretum, local parks, the Kennedy Center’s live performances and other resources at our fingertips, Turnoff Week presents a chance to see what is possible when we step away from the television, the video games and the Internet - and take a renewed interest in our streets, communities and families.

The University of the District of Columbia is honored to take the lead in promoting and coordinating the District’s participation in the 14th Turnoff Week national kickoff event.  This is the first year that the District has participated in this important effort.  The University in partnership with the District of Columbia Public Schools, the Office of the State Superintendent for Education, the Humanities Council of Washington, D.C. and other local organizations are promoting alternatives to “screen time” that is currently a priority over healthy physical activity, quality family time and meaningful communication. As the city’s urban land-grant institute, the University considers the Turnoff Week promotion another key tool in its efforts to improve the quality of life of all District residents.

The Kickoff event will feature presentations by such invited speakers as (not yet confirmed) U.S. Senators Tom Harkin and Sam Brownback, U.S. Congressman Ed Markey and FCC Chairman Martin.  Additional speakers include Mr. Robert Kesten, Executive Director of the Center for SCREEN-TIME Awareness, Mr. Stanley Jackson, Acting President of the University of the District of Columbia.  The program will feature the unveiling of several posters designed by students of the University’s Child Development Center.  Students will make posters reflecting what they will do when the screens go dark for one week during Turnoff Week.  They will be awarded prizes provided by an educational book publishing company.  The program will end with an intergenerational Frisbee toss on the main campus, encouraging everyone to be both physically and mentally active.

Anyone interested in participating in the Mid-Atlantic Region/Greater DC Area Task Force will be invited to the Conference Room in the Administration Building for the Task Force meeting, immediately following the Kickoff event.

For further event and Turnoff Week details and to RSVP, please email Mrs. Deidre Evans-Pritchard at devans-pritchard@udc.edu  or call 202-274-6256.
For more information, contact Juanita Britton, Acting Director for Communications at 202.274.5685.








            The University of the District of Columbia is the fully-accredited sole public source for accessible, inclusive, affordable, and comprehensive public higher education in the District of Columbia and provides additional life-long learning opportunities. The University delivers quality instruction and uses student-centered approaches to empower and benefit both individuals and its local communities.  The University, an urban land grant institution, is a very diverse community, a gateway to the world, and a significant investment engine for the District of Columbia.  The University is located at 4200 Connecticut Ave, NW Washington, and is conveniently located at the Van Ness/UDC stop on the Red Line of Metro.  For more information on other University activities, contact Mike Andrews, Senior Director for Communications and University Spokesperson at (202) 274-5685 or visit the University’s web site at www.udc.edu.