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February 17, 2010

FOR IMMEDIATE RELEASE

UDC to Observe Pink Zone Initiative, February 18


Washington, DC - The University of the District of Columbia Department of Intercollegiate Athletics will observe the “Pink Zone” initiative sponsored by the Women's Basketball Coaches Association (WBCA) on Thursday night, February 18, at 6 p.m., during its home women’s basketball game against University of the Sciences. The WBCA officially began the 2010 WBCA Pink Zone initiative on February 12, with over 1,550 schools and organizations committed to participating.

The WBCA Pink Zone initiative is a global, unified effort for the WBCA’s nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The window set aside for this year's initiative is February 12-21. The WBCA's charity of choice is the Kay Yow/WBCA Cancer Fund®, in partnership with The V Foundation. The WBCA strongly encourages any donations collected from WBCA Pink Zone games to be given to the Fund.

The NCAA supports the WBCA Pink Zone initiative by implementing the “Calling for a Cure” campaign where all NCAA women’s basketball officials will be blowing a pink whistle February 12-21.  Additionally, officials are encouraged to make a donation to the Kay Yow/WBCA Cancer Fund.

Along with the NCAA, other supporting organizations include:  National Association of Collegiate Marketing Administrators (NACMA), National Association of Collegiate Directors of Athletics (NACDA), National Association of Collegiate Women Athletics Administrators (NACWAA), Collegiate Sports Information Directors of America (CoSIDA), Women’s National Basketball Association (WNBA), National Association of Intercollegiate Athletics (NAIA), National Junior College Athletic Association (NJCAA), NCAA Conference offices, and many more.
 
WBCA supporters and sponsors are also getting involved in the initiative. These sponsors and providers include:  RUSSELL ATHLETIC, Petrocelli Marketing, Displayability, Jostens, Wilson, Milwaukee Sporting Goods, i6tix, Pink Ribbon Gumballs, Otis Spunkmeyer, Shock Doctor and girls got game. Click here to view the WBCA Pink Zone Concept Shop.  They are each donating a portion of any proceeds to the Kay Yow/WBCA Cancer Fund. 

Spectators are encouraged to wear pink apparel during the game.

 

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The University System of the District of Columbia is the only accredited public institution of higher education in the nation’s capital. Member institutions include: the University of the District of the Columbia, offering Bachelors and Masters Degrees in the College of Arts & Sciences, School of Business and Public Administration and the School of Engineering and Applied Sciences; The David A. Clarke School of Law, consistently rated one of America’s best public interest law schools; and the Community College of the District of Columbia, offering two-year Associate’s Degree and certificate programs. CCDC serves students by integrating workforce preparation, employability skill development, quality education and remediation, and continuous lifelong learning. As the only urban land-grant institution in the country, the University System supports a broad mission of education, research and community service.

The only urban land-grant institution of higher learning in the nation, the University System of the District of Columbia is committed to offering the highest quality education in a way that is accessible to all. Visit our website: www.udc.edu.

Contact:
Bernard S. Payton, Sports Information Director, bpayton@udc.edu, 202.274.5064 (o) 202.498.9400 (m), www.udcfirebirds.com