University System of DC Voted 'Emerging Business of the Year' by the DC Chamber of Commerce
Washington, DC - The University System of the District of Columbia has been selected as ‘Emerging Business of the Year’ by the DC Chamber of Commerce. The prestigious designation will be formally awarded in the Chamber’s ‘Choice Awards Gala’ on October 23rd. The System was selected for its innovative business strategy in creating a system concept in delivering higher education services in the District of Columbia and for its marketing and advertising campaign and strategy to invite people across the region to “Get to Know the New UDC”.
“This is further confirmation that we are on the right track toward developing a true state university system the residents of the District deserve and this region needs,” said University System of the District of Columbia President Dr. Allen L. Sessoms. “We are continuing to build an institution that capitalizes on our unique position as the nation’s only urban land grant university, fulfilling our strong mission of education, outreach and community service.”
The DC Chamber of Commerce recognized efforts to create a University System under which the flagship University of the District of Columbia and the newly created Community College of the District of Columbia would operate. The structure allows both institutions to capitalize on economies of scale, utilizing shared functions, such as marketing, legal services, human resources and facilities management. This structure enables the system to channel more resources into program development and enhancement. The Chamber also noted the System’s aggressive marketing and advertising campaign that featured print, broadcast, online, and Metro advertising targeting a wide range of audiences. The System plans to sustain the campaign as it evolves to directly compete with other universities in the city and across the nation.
“We’re showing the region and the country that we are a serious institution,” said Dr. Sessoms, noting a recent collaboration with the University of Sunderland in the UK to create an internationally focused enterprise that would, among other things, establish a diplomatic academy in which foreign officers stationed in Washington would be able to study international affairs.
“It makes sense that UDC would be the hub of that activity,” said Dr. Sessoms. “With 23 embassies virtually next door, we’re the logical location for international studies.”
As the only urban land-grant institution in the country, the University System of the District of Columbia (www.udc.edu) supports a broad mission of education, research and community service across all member colleges and schools, which include the University of the District of Columbia (David A. Clarke School of Law, College of Agriculture, Urban Sustainability and Environmental Sciences, College Arts & Sciences, School of Business and Public Administration and the School of Engineering and Applied Sciences) and the Community College of the District of Columbia.
Contact: Alan Etter, Vice President of University Relations & Public Affairs, firstname.lastname@example.org, 202.345.6371