Outstanding Faculty and Exceptional Students Promoted in New UDC Transit and Radio Campaign

November 23, 2011

FOR IMMEDIATE RELEASE

Washington, DC - The University of the District of Columbia has kicked off the Fall 2012 recruitment season with a new ad campaign, scheduled to run from now through early January on buses in the District, Maryland and Virginia and radio in the metro-DC market. The advertising promotes top faculty and high-performing students and alumni in such marquee programs as biology, business management, architecture and nursing. One of the "students”—an alum—is Kenneth B. Ellerbe, chief of the District’s Fire and Emergency Medical Services department and who holds both a bachelor’s and master's degree from the School of Business and Public Administration.

"We know that students and their families look at three things when choosing a college: programs, professors and professional outcomes," explained Susan Bodiker, the university’s executive director of marketing and communications and creative director behind the campaign. "So our campaign was created to remind prospects and all our stakeholders that there’s no better place to find all three than the University of the District of Columbia, the school where ‘dreams take flight.’”  The ads will run in both English and Spanish, the latter designed to reach a growing and increasingly important college-student target.

The talent - professors and students - were photographed by Iwan Bagus, an assistant professor of photography at the university, whose work has been shown at the National Geographic Society, Corcoran-WPA and Carnegie Institute.

In addition to a more aggressive advertising schedule, the University is leveraging its 160th anniversary celebration with an ambitious program of reinvention including extensive capital improvements, program reviews, new hires (provost and deans) and advancement activities.

As the only urban land-grant institution in the United States, the University of the District of Columbia (www.udc.edu) supports a broad mission of education, research and community service across all member colleges and schools, which include the Community College, College of Agriculture, Urban Sustainability and Environmental Sciences, College Arts and Sciences, School of Business and Public Administration, School of Engineering and Applied Sciences, and David A. Clarke School of Law.

The University of the District of Columbia is an Equal Opportunity/Affirmative Action institution. Minorities, women, veterans and persons with disabilities are encouraged to apply. For a full version of the University’s EO Policy Statement, please visit:  http://www.udc.edu/equal_opportunity.

The University of the District of Columbia is accredited by the Middle States Commission on Higher Education - 3624 Market Street - Philadelphia, PA 19104 - 267.284.5000

Contact: Alan Etter, Vice President of University Relations & Public Affairs, aetter@udc.edu, 202.345.6371