School of Business & Public Administration

Department of Management, Marketing & Information Systems

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BBA Marketing

The Bachelor of Business Administration in Marketing prepares students for careers in marketing management, sales, advertising, marketing research, retailing, and international marketing. This program requires the successful completion of 127 credit hours: 52 credit hours in general education (which includes university-wide requirements), and 75 credit hours in business.

General Requirements:
ORTA
101
Freshman Orientation
1
ENGL
111, 112
English Composition I and II
6
MATH
116
Finite Mathematics
3
PHIL
105
Introduction to Logic
3
SPCH
115
Public Speaking
3
MATH
215
Calculus for Business, Social and Life Sciences
4
Natural Science with Lab
8
Fine Arts Elective
3
ENGL
211, 212
Literature and Advanced Writing I and II
6
ECON
201
Principles of Macro Economics
3
ECON
202
Principles of Micro Economics
3
PSYC
201
Principles of Psychology
3
Foreign Languages
6

Core and Major Requirements:
BSOA
104
Introduction to Business
3
LPPC
214
Legal Environment of Business
3
CISS
120
Computer Applications in Business
3
BSOA
208
Business Communications
3
MBAA
201
Principles of Accounting I
3
FINA
220
Business Statistics
3
MKTG
304
Introduction to Marketing Management
3
BMGT
304
Introduction to Management
3
FINA
306
Price Theory
3
MBAA
202
Principles of Accounting II
3
FINA
223
Quantitative Business Techniques
3
FINA
314
Business Finance
3
BMGT
409
Organizational Theory and Behavior
3
BMGT
414
Production and Operations Management
3
LPPC
417
Law of Marketing (or 2211-418 Commercial Law)
3
CISS
402
Management Information Systems
3
MKTG
305
Consumer Behavior
3
MKTG
306
Promotion Management
3
MKTG
308
International Marketing
3
MKTG
403
Marketing Logistics / Supply Chain Management
3
MKTG
404
Marketing Research
3
MKTG
405
Marketing Strategy
3
MKTG
Marketing Elective
3
Business Elective
3
BMGT
419
Business Policy and Strategy
3