The Bachelor of Business Administration in Marketing prepares students for careers in marketing management, sales, advertising, marketing research, retailing, and international marketing. This program requires the successful completion of 127 credit hours: 52 credit hours in general education (which includes university-wide requirements), and 75 credit hours in business.
General Requirements:
ORTA |
101 |
Freshman Orientation |
1 |
ENGL |
111, 112 |
English Composition I and II |
6 |
MATH |
116 |
Finite Mathematics |
3 |
PHIL |
105 |
Introduction to Logic |
3 |
SPCH |
115 |
Public Speaking |
3 |
MATH |
215 |
Calculus for Business, Social and Life Sciences |
4 |
|
|
Natural Science with Lab |
8 |
|
|
Fine Arts Elective |
3 |
ENGL |
211, 212 |
Literature and Advanced Writing I and II |
6 |
ECON |
201 |
Principles of Macro Economics |
3 |
ECON |
202 |
Principles of Micro Economics |
3 |
PSYC |
201 |
Principles of Psychology |
3 |
|
|
Foreign Languages |
6 |
Core and Major Requirements:
BSOA |
104 |
Introduction to Business |
3 |
LPPC |
214 |
Legal Environment of Business |
3 |
CISS |
120 |
Computer Applications in Business |
3 |
BSOA |
208 |
Business Communications |
3 |
MBAA |
201 |
Principles of Accounting I |
3 |
FINA |
220 |
Business Statistics |
3 |
MKTG |
304 |
Introduction to Marketing Management |
3 |
BMGT |
304 |
Introduction to Management |
3 |
FINA |
306 |
Price Theory |
3 |
MBAA |
202 |
Principles of Accounting II |
3 |
FINA |
223 |
Quantitative Business Techniques |
3 |
FINA |
314 |
Business Finance |
3 |
BMGT |
409 |
Organizational Theory and Behavior |
3 |
BMGT |
414 |
Production and Operations Management |
3 |
LPPC |
417 |
Law of Marketing (or 2211-418 Commercial Law) |
3 |
CISS |
402 |
Management Information Systems |
3 |
MKTG |
305 |
Consumer Behavior |
3 |
MKTG |
306 |
Promotion Management |
3 |
MKTG |
308 |
International Marketing |
3 |
MKTG |
403 |
Marketing Logistics / Supply Chain Management |
3 |
MKTG |
404 |
Marketing Research |
3 |
MKTG |
405 |
Marketing Strategy |
3 |
MKTG |
|
Marketing Elective |
3 |
|
|
Business Elective |
3 |
BMGT |
419 |
Business Policy and Strategy |
3 |
|
